The book chronicles insights from living and working in Silicon Valley over the past 10 years and provides entrepreneurs with critical advice on how to construct a start-up investment presentation using real examples of pitch decks, how venture capitalists think, some war stories about Sand Hill Road VCs and how to pitch your business idea in Silicon Valley to raise money. (what they don't teach at Business School).
I share personal experiences (like meeting Al Gore and Steve Jobs) and humourous stories in the book, making Inside Silicon Valley an insightful read for entrepreneurs wishing to raise venture capital and anyone with a fascination for the unique community and culture of Silicon Valley.
Many of the chapters were concieved as I was driving around Silicon Valley to meetings. I would speak into the Philips Dictation Recorder on my iPhone 5. And yes, I actually write all my books.
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The World’s Best Online Advertising Campaigns
I focused on business models of online advertising from cost per impression, cost per click, cost per lead, cost per install and cost per conversion - as well as how advertisers, publishers and media agencies worked with variations and combinations of each.
Each case study focused on the experience of each business who had successfully pioneered e-commerce. This book was concise and my writing was very accessible for the non technical reader. I used lots of example how to take the essential steps into e-commerce, simply and profitably!
Behind Australia’s Most Successful Websites
"Unlike most books on the Web and business, Behind Australia's Most Successful Websites avoids those tired platitudes about the potential of the online medium. Instead, by analysing the experiences of those in the business, it delivers new and practical insights into how companies in Australia are making the Web work for them." - Miles Ashcroft, Interactive Media Manager, NRMA Ltd.